Rihanna is set to be the voice of the campaign for ’s “ ,” celebrating the centennial of the skincare brand.
“Over the past 100 years,has been an iconic skincare brand across the world that is built on the trust of our consumers. We are excited to have supporting us in our celebration and building a new generation of fans,” said , a member of Nivea’s board.
Nivea will serve as a sponsor of Rihanna’s world tour, which begins this May. The multi-city tour will feature consumer engagement through both Nivea and Rihanna’s social media channels.
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